Jaguar Land Rover axing up to 500 jobs in the UK - months after woke rebrand
‘JAGUAR Land Rover is axing up to 500 jobs in the UK just weeks after receiving backlash over its “woke” rebrand.The iconic British manufacturer said t’
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It saw the company’s sales slide sharply over the past three months after a temporary pause in exports to the US and the planned wind-down of older Jaguar models.
Retail sales were down by 94,420 units over the three months to June.
Meanwhile, wholesale sales dropped by 10.7 per cent to 87,286 units compared with a year earlier.
Jaguar’s wild transition has long been on the cards.
Last year, executives made the call to discontinue their flagship petrol motors, including the XE, XF and F-Type, as well as E-Pace and I-Pace EVs.
Indeed, only the F-Pace will continue into 2026 - although it’s been pulled from the UK market along with the rest of the aforementioned models.
Jag then plans to fully relaunch next year as an all-electric brand, selling high-end, zero-emissions cars badged with its redesigned logo.
To that end, the company has invested heavily in new designs, concept cars and other ads to go with the reveal.
Defending the campaign last year, JLR’s Managing Director Rawdon Glover said to the Financial Times: “If we play in the same way that everybody else does, we’ll just get drowned out.”
4Jaguar Land Rover’s controversial rebrand, featuring bright colours, catwalk models, and a pink concept car, sparked a fierce backlashCredit: Jaguar
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